KIONA OWENS
PRINCIPAL CREATOR
Recent Work
Business Consulting & Supplier Diversity
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Provide a pipeline to underrepresented creatives seeking careers in entertainment by producing a body of research that focuses on inclusion in the entertainment industry; to include, quantitative and qualitative analysis on the realities of working in the industry based on gender and race, barriers and impediments to entry, and solutions for change.
Creative Direction & Strategy
Content Creation & Digital Storytelling
Business Consulting
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Create and manage brand to increase product value. Design brand strategy to gain product value in the market to ensure alignment with brand's mission and vision. Develop digital storytelling products to increase marketability and sales. Provide business intelligence for scaling and forecasting purposes.
Creative Direction & Strategy
Content Creation & Digital Storytelling
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Provide creative direction and business consultation to DC's first professional global mixed gender basketball team, comprised of players from both the NBA and WNBA. Serve as special advisor to team owners on communications strategy and design. Develop digital storytelling products to increase marketability, and provide operations support to players and members of the global mixed gender basketball league.
Technical Review
Review, comment, and score grant applications in order to provide funding for inclusive projects, events, festivals, and fellowships in DC that encourage diverse artistic expressions and learning opportunities.
Creative Direction & Strategy

Provide alumni insight and commentary on innovation, digital marketing and branding, and the competitive edge needed to "make it" in the entertainment industry, with guest speaker, Mathew Knowles.
Creative Direction & Strategy

Teach and organize workshops for creative minorities in the District on legal issues in the arts and entertainment industry; to include, a six-week creative entrepreneurship series teaching young and emerging artists the fundamentals of art entrepreneurship in the creative economy.
Supplier Diversity
Secure minority talent for a booking on "Orange is the New Black" to help increase minority representation in the entertainment industry.
Data Analytics & Programming
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Manage a team of music-listening researchers; analyze data to program and promote diverse music on the air.
Technical Review
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Provide ongoing technical assistance review to small creative businesses in DC seeking grant funding opportunities.
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